FOR IMMEDIATE RELASE
July 23, 2012
Alexis DeLee at 512.633.2620
FORMULA 1 FANS
FEAR BAD TRAFFIC ON RACE DAYS
TrafficBug® app could bring much needed
direction to race goers
(AUSTIN, TX) Survey results
released today by Austin-based NuStats, reveal that Formula
1 fans expect traffic to be a major obstacle to race day fun.
The transportation research firm, which recently helped launch
the TrafficBug® app with strategic partner Mygistics, surveyed
363 attendees at the F1 Expo, held on June 16-17, to analyze
how Central Texans intended to travel to the Formula 1 Race,
and gauge their expectations about transportation and traffic
during the race as well as other large events in Central Texas.
Not surprisingly, traffic was a key concern.
According to Martin Kunzmann, President of
NuStats, the largest concern shown by the survey is the number
of respondents who were unsure about how they will access the
race facility or were misinformed about their travel options.
"About one in five F1 fans plan on driving to the track
on race day and another 20 percent still don't know how they
will access the race. Most already believe that traffic will
be incredibly bad on race day. With only four months until the
race it is clear that the average race-goer lacks knowledge
about the best way to get to the track. Unless rectified, traffic
on race day could live up to expectations and give Formula 1
racing a black eye in the Capital City," Kunzmann said.
Mygistics, launched TrafficBug®-the
Commuter?s Companion at the June F1 Expo. This web-based
and SmartPhone app uses world-class logistics tools to provide
drivers with personalized traveler information, and is able
to direct them to their destination in the shortest amount of
time possible. Using smart and mobile technologies like TrafficBug®,
NuStats is creating a national travelers database that will
inform transportation management and planning. Such an app could
improve the readiness and ease of both traffic organizers and
event travelers alike.
"Fear of traffic delays keeps people off
roads and away from the city's businesses and major events,"
Kunzmann said. "Residents and visitors to Austin will likely
be searching for alternative routes to those most direct routes
to the events. This is the perfect opportunity for folks to
test drive the TrafficBug app to avoid major delays on race
Race fans predicted incredibly bad traffic
on race day when compared to other special events or daily rush-hour
traffic. While 84 percent of respondents indicated that Austin
traffic affects their daily travel, only 10 percent considered
it "incredibly bad." By comparison, 63 percent of
those surveyed estimated that traffic on the day of the race
would be "incredibly bad," far higher than the normal
traffic woes of Austin's highways.
Fortunately, a large percentage of those planning
to attend the race have smart phones-at least 78 percent. These
attendees also think that an app geared toward traffic detailing
their options is a great way to disseminate information about
the logistics of attending the race. Such an app, with the potential
to deliver individualized route recommendations to race goers,
could go a long way in getting people to the track and efficiently
make for a more enjoyable experience. Eighty-four percent of
respondents believe that Austin traffic delays bother them on
a regular basis to some degree, suggesting that a tool to help
improve the driving time of Austinites could be in high demand
Austin-based NuStats, a research firm specializing
in transportation and mobility issues and a strategic partner
with Mygistics, is teaming up to launch TrafficBug to the world.
With a shared concern about congestion on our
nation?s highways, NuStats is using TrafficBug subscriptions
as a green incentive tool to encourage research participation.
Using smart and mobile technologies like TrafficBug, NuStats
is creating a national travelers database that will inform transportation
management and planning.
Over the course of the next four months, beginning
with the Formula Expo and continuing through the fall Formula
1 race, NuStats will study and produce a series of traffic management
recommendations on introducing large events to communities.
Those recommendations will be incorporated into traffic management
planning and TrafficBug, in addition to being shared with the
For more information about TrafficBug, go to:
www.mygistics.com or www.trafficbug.org.
For more information about NuStats, go to: www.nustats.com.